A total solar eclipse over the first major city in its path — captured for NASA's national broadcast by one team holding both the camera and the signal.

Client
SSERVI
Type
Film
Deliverables
Strategy, Pre-Production, Production, Post-Production, Campaign Development
Year
2024
Overview

On April 8, 2024, the Moon's shadow made landfall over Mazatlán — the first major city in the path of totality. A total solar eclipse gives you one pass: four minutes of daylight going dark, at a fixed moment, on a live national broadcast. No rehearsal. No second take.

NASA SSERVI set out to be on the ground for it — to witness a rare celestial event alongside the city that saw it first, and feed the moment into NASA's agency-wide live broadcast. That meant standing up broadcast-grade capture where none existed yet, and getting the math right the first time: partial, totality, and back again.

Deliverables
One accountable partner on the ground — the film and the broadcast signal, carried by the same hands.
01

Broadcast Standup

Starlink brought to a venue that had none, and a multi-camera rig specced to the exact phases of the eclipse. Broadcast-grade capture, standing before the shadow arrived.

02

Precision Capture

Every camera, lens, and setting calculated for partial, totality, and partial again. One pass. The math right the first time.

03

People-First Film

The eclipse as the city of Mazatlán lived it — locals, astronomers, and enthusiasts under the same sky. Science, told as a human moment.

04

72-Hour Cut

A four-minute-twenty cinematic film, edited from the live footage and delivered within 72 hours of the event. Timely to the moment, while the world was still looking up.

MAZATLAN ECLIPSE - Making a short event, eternal.
Guy looking through eclipse glasses
Mazatlan Beach View
Group hug
Eclipse skyline
Palm Trees
Sky Darkening. Sky Darkening.

Final Result

The four-minute-twenty cinematic cut of totality over Mazatlán — edited from the live broadcast footage and delivered within 72 hours of the event, while the world was still looking up.

Impact

The segment fed NASA's national broadcast — and the broadcast won two Emmys and four Webbys.

1st

Major city in the path of totality

72 hrs

From event to final cut

2 + 4

Emmy & Webby wins for the broadcast

From this engagement
SSERVI
Next project
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The sky gave four minutes. We made them permanent.